Between Cognitive and Emotional Components of Advertising Message

• Autorzy: Tomasz Wanat
• Języki publikacji: EN

Słowa kluczowe

EN

Communication; Marketing; Advertising; Press advertising

PL

Komunikowanie; Marketing; Reklama; Reklama prasowa

• Czasopismo: Zeszyty Naukowe / Akademia Ekonomiczna w Poznaniu
• Rocznik: 2008
• Numer: nr 102
• Strony: 28--36

Twórcy

autor

Tomasz Wanat

Bibliografia

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