Is the Community of Łódź Informed about Living in Creative City? City of Łódź' Branding Strategy and Its Perception

• Autorzy: Mariusz E. Sokołowicz
• Języki publikacji: EN

Abstrakty

EN

In the recent years, one can observe a growing interest in the creativity and its role in local and regional development. Creative businesses, industries, cities or regions seem to be not only a new trend but simply a fashion among both researchers and policy makers. Also the city of Łódź did not resist the desire to base a development on creative industries. Thus, in 2011, a strategy of building a brand of creative city was launched. After two years, a time for monitoring the first effects of the strategy has come. This paper is a description of the results of a interview-based research conducted among the dwellers of agglomeration of Łódź, aiming at verification of the reconcilability of new city brand and thus - an effectiveness and efficacy of this new direction of promoting the city of Łódź. (original abstract)

In the recent years, one can observe a growing interest in the creativity and its role in local and regional development. Creative businesses, industries, cities or regions seem to be not only a new trend but simply a fashion among both researchers and policy makers. Also the city of Łódź did not resist the desire to base a development on creative industries. Thus, in 2011, a strategy of building a brand of creative city was launched. After two years, a time for monitoring the first effects of the strategy has come. This paper is a description of the results of a interview-based research conducted among the dwellers of agglomeration of Łódź, aiming at verification of the reconcilability of new city brand and thus - an effectiveness and efficacy of this new direction of promoting the city of Łódź. (abstrakt oryginalny)

Słowa kluczowe

EN

City promotion; City image; City perceive; Regional development strategy; Creative city

PL

Promocja miasta; Wizerunek miasta; Postrzeganie miasta; Strategia rozwoju regionalnego; Miasto kreatywne

• Czasopismo: Studia Ekonomiczne / Uniwersytet Ekonomiczny w Katowicach
• Rocznik: 2013
• Numer: nr 149 La société de l'information : perspective européenne et globale : l'espace européen de l'information
• Strony: 256--267

Twórcy

autor

Mariusz E. Sokołowicz

• Uniwersytet Łódzki

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