2013 | 1 | nr 1 Crisis in the Euro Zone and Ways of Its Overcoming | 112--126
A Benchmark Approach for Successful Changes in Corporate Strategy
The so rapid changes in the world make it too hard to predict the business environment in future. It causes some business owners not to do anything to avoid wrong choices whereas sustained success comes after searching opportunities. So, the important question of "What can we do to make our business survive and grow faster than competitors?" should be answered. It is also necessary to appropriately handle the change strategies in both poor and good times to have a well-run organization. Seeking out and copying the best products and methods has always been a usual way of life since the earliest human to modern organizations. For long-standing success and survival, the ability to translate the successful experience of one organization for the benefit of others needs a learning development for implementing the adaptation to each situation. The tool we suggest here to envelop both intra-organizational and inter-organizational learning (either from partners or from competitors) to implement a best practice effectively is benchmarking. In this paper we use a modified model of benchmarking (as an organizational learning tool) to propose how to make a learning organization for change strategies implementation. (original abstract)
- Andersen B., Pettersen P. (1996), The benchmarking handbook: step-by-step instructions, Chapman & Hall, London.
- Argyris C., Schön D. (1978), Organisational learning: A theory of action perspective, Reading, Mass: Addison Wesley.
- Axson D.A.J. (2006), Best practices in business performance management: from data to decisions, John Wiley & Sons, New York.
- Bendell T., Boulter L., Kelly J. (1993), Benchmarking for competitive advantage, Pitman Publishing, London.
- Bogan C. (1994), Benchmarking best practices, McGraw Hill.
- Boxwel R.J. (2007), Benchmarking for competitive advantage, Published by McGraw-Hill, 1994, Original from the University of Michigan, Digitized Nov 5.
- Camp R.C.S. (2006), Benchmarking: The search for industry best practices that lead to superior performance, Productivity Pr Inc.
- Carey C. (1995), Benchmarking simplified, World Business Publications Ltd, London.
- David F.R. (2007), Strategic management - concept and cases, 11th ed. Prentice Hall, New Delhi.
- Demers C. (2007), Organizational change theories: a synthesis, Sage publication, California.
- Huffs A.S., Floyd S.W., Sherman H.D., Terjesen S. (2009), Strategic management: logic and action, New York: John Wiley & Sons.
- Jeffs C. (2008), Strategic management, p. 12. Sage publication, New Delhi.
- Johnston Jr. R.E., Bate J.D. (2003), The power of strategy innovation: a new way of linking creativity and strategic planning to discover great business opportunities, New York.
- Kaplan R.S., Norton D.P. (2001), Strategy-focused organization: how balanced scorecard companies thrive in new business environment, Harvard Business School Press, Boston.
- Mollaee N., Rahimi R., Tavassoli S. (2009), Conforming benchmarking to project management. Proceeding book of the 5thInternational Conference on Innovation and management, UNU-MERIT, Maastricht.
- Mollaee N., Rahimi R. (2009), New method for effective benchmarking in health, safety & environment management. Proceeding book of the environment 2009 seminar, Abu Dhabi.
- Parker S. (1996), Measuring up: size is no obstacle to benchmarking for competitive advantage, Rochester Business Journal No 8.
- Reed S.K. (2007), Cognition: theory and applications, 7th ed, p. 2. Belmont : Thomson Wadsworth.
- Salomon G. (1993), No distribution without individual's cognition: A dynamic interactional view in G. Salomon (ed.), Distributed cognitions-Psychological and educational considerations. Cambridge University Press, Cambridge.
- Senge P. (1992), The fifth discipline: The art & practice of the learning organization. Random House Australia: Milson Point, NSW.
- Senge P. (1990), The fifth discipline. The art and practice of the learning organization, London: Random House.
- Viotti E.B. (2001), National learning systems: A new approach on technical change in late industrializing economies and evidences from the cases of Brazil and South Korea. Science, Technology and Innovation Discussion Paper No. 12, Center for International Development, Harvard University, Cambridge, MA.