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Abstrakty
The aim of marketing management is to satisfy the needs and desires of consumers. A lot of factors have influenced the consumers and their purchasing. Besides price and assortment factors there are requirements of consumers to the quality of a product. It means that a product should possess physical, chemical, designing, aesthetic, ecological and other desirable properties that should be expressed before the use of products. Because of this, the quality in the theory and practice of management is beginning to affirm itself. This has been particularly expressed by the introduction of ISO 9000 which makes possible the internationalization of quality system and circulation of goods and services without "physical-fiscal-technical" barriers.(original abstract)
Rocznik
Tom
Numer
Strony
41--44
Opis fizyczny
Twórcy
Bibliografia
- Brown, A., Loughton, K., 2001. "Smaller enterprises experiences with ISO 9000", International Journal of Quality Management, Vol.15, No.3, pp.273-85
- Ćuzović, S., Ivanović, P., 2010. Innovation in retail management, Faculty of Economics, University of Nis
Typ dokumentu
Bibliografia
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bwmeta1.element.ekon-element-000171279557