The Place of Corporate Social Responsibility and its Activities in the Retail Firm Management

• Autorzy: Zuzana Lušňáková , Katarína Kleinová
• Języki publikacji: EN

Abstrakty

EN

The paper deals with the important involvement of the retail firm - Corporate Social Responsibility (CSR) and its place and activities in the retail firm management. For the purpose of this paper we choose one of the Slovak retail firms. The main objective of the article is to find out, how CSR is placed in chosen firms activities. Besides other areas of CSR activities special emphasis is put on the firm - customer relationship which will be the most important CSR task for the future. Qualitative research method, in-depth interviews, is chosen in order to analyse the research aim of this paper. (original abstract)

Słowa kluczowe

EN

Corporate Social Responsibility (CSR); Relationships with customers; Business ethics

PL

Społeczna odpowiedzialność biznesu; Relacje z klientami; Etyka biznesu

• Czasopismo: Zeszyty Naukowe SGGW w Warszawie. Polityki Europejskie, Finanse i Marketing
• Rocznik: 2012
• Numer: nr 7 (56)
• Strony: 53--61

Twórcy

autor

Zuzana Lušňáková

• Slovak Agricultural University in Nitra

autor

Katarína Kleinová

• Slovak Agricultural University in Nitra

Bibliografia

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