Czasopismo
2015
|
Social Exclusions in Europe : Marketing Perspective
|
201--213
Tytuł artykułu
Autorzy
Warianty tytułu
Języki publikacji
Abstrakty
(...) This chapter will contain analysis of the social media activity of selected non-governmental organizations from the European Union acting for socially excluded peaople. Firstly, social media used by these organizations will be indicated. Secondly, detailed analysis will be conducted as to their activity on Facebook. Then, conclusions and recommendations will be presented as to the methods of using social media, in particular, Facebook social networking website. (fragment of text)
Rocznik
Strony
201--213
Opis fizyczny
Twórcy
autor
autor
Bibliografia
- Adamus-Matuszyńska A., Maćkowska R. (2013), Public Relations: Art of efficient communications in theory and practice, Katowice: Wydawnictwo Naukowe "Śląsk".
- Boyd D.M., Ellison N.B. (2007), Social network sites: Definition, history, and scholarship, "Journal of Computer-Mediated Communication",Vol. 13(1): 211.
- Castronovo C., Huang L. (2012), Social Media in an alternative marketing communication model, "Journal of Marketing Development and Competitiveness", Vol. 6(1): 123.
- Etc-digital.org (2014), Social networking, http://etc-digital.org/digital-trends/social-networking -and-ugc/social-networking/regional-overview/europe/ (cited on 8.11.2014).
- Kaplan A.M., Haenlein M. (2010), Users of the world, unite! The challenges and opportunities of social media, "Business Horizons", Vol. 53(1): 65.
- Levinson P. (2010), Nowe Media, Kraków: Wydawnictwo WAM. One-europe.info (2014), Social Media in Europe, http://one-europe.info/infograplncs/ social-media-in-europe (cited on 8.11.2014).
- Internet World Stats (2012), Homepage-Facebook World Stats, http://www.intemetworldstats.com/ facebook.htm (cited on 1.10.2013).
- Wango.org (2009), Online Social Networking and NGOs, http://www.wango.org/upload 2009/OnlineSocialNetworking.pdf (cited on 7.06.2012).
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
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