Aspects of Health Preservation - What Consumers Think About It

• Autorzy: Monika Fodor , Katalin Jäckel , Judith Papp
• Języki publikacji: EN

Abstrakty

EN

Domestic and international trend research results prove that the role of health will become more and more important. Although health cannot be interpreted as an abstract value any more. It appears in several forms in our life, and has a considerable effect on our consumer behavior, on the structure of our preferences (Töröcsik 2003). The World Health Organization (WHO) defines health as the physical, mental and social well-being of the humans and not only the lack of illnesses or disabilities. Health is not a mere aim, but a daily used resource. (...) The main aim of our survey was to analyze how consumers consider health preservation and wellness. A standardized, pre-tested questionnaire was used in the quantitative survey with the following topics: consumers' opinion on the possibilities of health conversation and on healthy eating, how consumers consider wellness as a philosophy and its role in health conservation, the preferred communication channels of the consumers when gaining information on health related topics. (fragment of text)

Słowa kluczowe

EN

Health; Preventive health care

PL

Zdrowie; Profilaktyka zdrowotna

• Czasopismo: Scientific Publications / University of Economics in Katowice
• Rocznik: 2015
• Tom: Social Exclusions in Europe : Marketing Perspective
• Strony: 268--277

Twórcy

autor

Monika Fodor

• Budapest Business School

autor

Katalin Jäckel

• Budapest Business School

autor

Judith Papp

• Budapest Business School

Bibliografia

• Drum H.L. (1959), What high-level wellness means, "Canadian Journal of Public Health", Vol. 50, No. 11: 447-457.
• Csuth A. (2013), Tévhitek a he/yes tâplâlkozâsrôl WEBBeteg, www.webbeteg.liu (4.08.2013).
• Gaâl Sz., Szigeti P., Dimitra P., Matthew G., Ewout G. van (2011), Major challenges ahead for Hungarian healthcare, "British Medical Journal", No. 343.
• GFK, http://mvw.gfk.liu/pressreleases/press_releases/articles/010199/mdex.hu.litml (cited on 20.11.2012).
• Publikator (2012), Fogycisztôi trend - Az egészség fontos szempont, 25 January, http : / /publikator.blog .hu/2012/01/25/fogy asztoitrendazegeszsegfontosszem pont