Do Personality Types Make Consumers Exhibit Different Complaint Behaviors?

• Autorzy: Olgun Kitapci , Ibrahim Taylan Dortyol
• Języki publikacji: EN

Abstrakty

EN

This study aims to explore the differences and similarities in complaint behavior of consumers according to their personality types. 116 managers of a large Turkish fi nance company have participated in the study. Results show that Intuition-Thinking and Sensing-Thinking individuals tend to engage in public action, while Sensing-Feeling individuals prefer to take private action, and Intuition-Feeling individuals take no action, which is a different form of complaint behavior. (original abstract)

Słowa kluczowe

EN

Consumer behaviour; Consumer psychology; Personality typologies

PL

Zachowania konsumenta; Psychologia konsumenta; Typologia osobowości

• Czasopismo: Journal of Marketing and Consumer Behaviour in Emerging Markets
• Rocznik: 2015
• Numer: nr 2(2)
• Strony: 4--14

Twórcy

autor

Olgun Kitapci

• Akdeniz University in Antalya, Turkey

autor

Ibrahim Taylan Dortyol

• Akdeniz University in Antalya, Turkey

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Identyfikatory

DOI

10.7172/2449-6634.jmcbem.2015.2.1