The Art as an Investment

• Autorzy: Jaroslav Ďad'o , Natália Fekiačová
• Języki publikacji: EN

Abstrakty

EN

Today, capital markets are unstable; people lose their confidence in financial investments. Investing in art represents an alternative to the recovery of financial funds and brings also other benefits (e.g. aesthetic experience, the pleasure of art). In recent years, investment in art has become a worldwide trend and also in Slovakia more and more people begin to perceive art as an investment. But it also has specific features, particularly in the sphere of marketing mix. From the whole range of arts, we focused on investments in the visual arts; we have identified the level of investment in this commodity, factors determining this area, and specifics of marketing concerning the art trade. (original abstract)

Słowa kluczowe

EN

Investments in works of art; Art market; Art; Marketing

PL

Inwestycje w dzieła sztuki; Rynek sztuki; Sztuka; Marketing

• Czasopismo: Forum Scientiae Oeconomia
• Rocznik: 2015
• Tom: 3
• Numer: nr 1 Culture Management and Inter-cultural Aspects in Management
• Strony: 5--17

Twórcy

autor

Jaroslav Ďad'o

• Matej Bel University in Banská Bystrica, Slovakia

autor

Natália Fekiačová

• Matej Bel University in Banská Bystrica, Slovakia

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