El papel de las redes sociales en el desarrollo de las microempresas: ejemplos de la zona rural de la ciudad de México

• Autorzy: Rebeca Gortari Rabiela

Warianty tytułu

The impact of social network on a deveopment of small family businesses on the example of rural areas in Mexico City

• Języki publikacji: ES

Abstrakty

EN

In recent decades, in rural areas of Mexico, one of the alternatives for income support and toehold of economic activities has been the formation of small family businesses. Which to address the limitations of underdeveloped marketing channels and institutional infrastructure have made one of their strategies is the turn to social networks to get information, capital, knowledge and labor. The social networking with family, friends and acquaintances in the countryside and beyond to support the creation of small businesses, constitute the most important strategies resorted to by increasing numbers of people from rural areas, for the survival of their business and improving their quality of life, as shown by the analysis of two family businesses located in the rural area of Mexico City

Słowa kluczowe

EN

Family-owned business; Rural areas; Corporation strategies; Marketing channels

PL

Przedsiębiorstwo rodzinne; Obszary wiejskie; Strategia przedsiębiorstwa; Kanały marketingowe

• Czasopismo: Przedsiębiorczość i Zarządzanie
• Rocznik: 2013
• Numer: t. 14, z. 6, cz. 1 Firmy Rodzinne - wyzwania globalne i lokalne
• Strony: 285--297

Twórcy

autor

Rebeca Gortari Rabiela

• Instituto de Investigaciones Sociales, UNAM

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