The Role of Cultural Differences in Forming a Business Strategy

• Autorzy: Sylwester Marek Kania
• Języki publikacji: EN

Abstrakty

EN

The subject of this article is to present the impact of cultural differences on building business strategy, as well as the meaning of knowledge about the culture, customs and tradition of the countries in which we do business. The author analyses the experiences of a large multimedia corporation Young Digital Planet S.A. gathered in the course of collaboration with culturally different countries, and uses the company as an example showing how important a consideration for cultural factors is for managing an international business. (original abstract)

Słowa kluczowe

EN

Cultural differences; International management

PL

Różnice kulturowe; Zarządzanie międzynarodowe

• Czasopismo: Journal of Intercultural Management
• Rocznik: 2010
• Tom: 2
• Numer: nr 2
• Strony: 16--25

Twórcy

autor

Sylwester Marek Kania

• Uniwersytet Gdański

Bibliografia

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