Making Nice Nice: Virtual Visiting Cards of Nice From a Constructivist Perspective

• Autorzy: Marta Hoffmann

Warianty tytułu

Tworzenie "miłej Nicei": wirtualne wizytówki Nicei w perspektywie konstruktywistycznej

• Języki publikacji: EN

Abstrakty

EN

Purpose. Presentation and critical interpretation of texts and pictures included on official websites of Nice.
Method. Website content analysis was used, mainly focused on pictures and texts included on them. The article relies on the assumptions if the constructivist paradigm.
Findings. The research showed that the self-image of Nice is predicated on a classic model of tourism policy aiming to attract a specific, highly profiled group of tourists. The discussed profile refers, above all, to spheres of culture (expectation of acceptation if so called western cultural values by potential guests) and economy (high financial possibilities of visitors). Moreover, among the "virtual visiting cards of Nice" were observed such phenomena as: commitment to natural beauty of the region, treating a touristic stay in Nice as an almost existential experience, willingness to get potential tourists involved in the life of the city and logocentrism, emerged from prevalence of verbal messages over pictorial ones.
Research and conclusion limitations. The research referred only to official websites. Moreover, research results are the hermeneutical interpretation of given information treated as complex opinions of the subject about itself.
Practical implications. The purpose of the article does not have practical implications. Rather, they are of epistemological character connected with answering the question regarding the way in which subjects of tourism policy create their own image and, thus, strengthen their brand.
Originality. The article fills the gap in specialist literature, that is, a lack of empirical research referring to a model of tourism policy led by such a meaningful touristic resort as Nice.
Type of paper. An article presenting the results of empirical research. (original abstract)

Cel. Przedstawienie oraz krytyczna interpretacja obrazów i tekstów zawartych na oficjalnych stronach internetowych Nicei.
Metoda. Zastosowana została semiotyczna analiza zawartości oficjalnych stron internetowych miasta Nicei pod kątem zamieszczonych w poszczególnych zakładkach obrazów oraz tekstów w paradygmacie konstruktywistycznym.
Wyniki. Badanie pokazało, że własny obraz Nicei oparty jest na klasycznym modelu polityki turystycznej, zmierzającym do przyciągnięcia określonego, ściśle sprofilowanego grona turystów. Ów profil dotyczy przede wszystkim płaszczyzny kulturowej (oczekiwanie akceptacji przez potencjalnych gości tzw. zachodnich wartości kulturowych) oraz ekonomicznej (duże możliwości finansowe przyjezdnych). Co więcej, wśród "wirtualnych wizytówek Nicei" zostało zaobserwowane m.in.: przywiązanie do naturalnego piękna regionu, traktowanie pobytu w tym miejscu jako przeżycia niemalże egzystencjalnego, chęć wciągnięcia potencjalnego turysty w życie miasta, a także logocentryzm, przejawiający się w przewadze komunikatów słownych nad obrazami.
Ograniczenia badań i wnioskowania. Badania dotyczyły jedynie oficjalnych stron internetowych, co więcej, wyniki badań mają charakter hermeneutycznej interpretacji źródeł zastanych traktowanych jako złożona opinia przedmiotu badań na swój własny temat.
Implikacje praktyczne. Cel artykułu nie ma implikacji praktycznych, ale epistemologiczne, związane z próbą odpowiedzi na pytanie w jaki sposób podmioty prowadzące politykę turystyczną tworzą swój własny obraz i, tym samym, wzmacniają swoją markę.
Oryginalność pracy. Artykuł wypełnia lukę w literaturze przedmiotu polegającą na braku praktycznych badań odnoszących się semiotycznych działań zmierzających do wykreowania określonego wizerunku tak znanego ośrodka turystycznego jakim jest Nicea.
Rodzaj pracy. Artykuł prezentujący wyniki badań empirycznych. (abstrakt oryginalny)

Słowa kluczowe

EN

Tourism; Constructivism; Tourism policy; City image

PL

Turystyka; Konstruktywizm; Polityka turystyczna; Wizerunek miasta

• Czasopismo: Folia Turistica / Akademia Wychowania Fizycznego im. B. Czecha w Krakowie
• Rocznik: 2015
• Numer: nr 37 Anthropology of tourism
• Strony: 123--143

Twórcy

autor

Marta Hoffmann

• Jagiellonian University

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• www.nice.fr
• www.nicetourisme.com
• www.meet-in-nice.com
• www.france.fr