New Product Introduction Phase in Relation to Supply Chain Planning Processes

• Autorzy: Agata Krzemińska
• Języki publikacji: EN

Abstrakty

EN

The article presents the role and importance of sharing information about new product implementation by sales, marketing and R&D departments with supply chain part of the organization. In the introduction has been showed conventional attitude to the new product development phase. Then has been presented modern collaborative approach which allows to include new products in short-term and long-term plans of the company. Next, a detailed, theoretical and practical characterization of planning processes has been made with products being taken into account which become the part of a finished goods portfolio. Then, basing on examples taken from FMCG company the long term results of not including new products in plans on time have been shown. To conclude, a short summary has been made. (original abstract)

Słowa kluczowe

EN

New products; Long-term planning; Short-term planning; Demand forecasting; Supply chain

PL

Nowe produkty; Planowanie długoterminowe; Planowanie krótkoterminowe; Prognozowanie popytu; Łańcuch dostaw

• Czasopismo: Research Journal of the University of Gdańsk. Transport Economics and Logistics
• Rocznik: 2017
• Tom: 71 Modeling of Logistic Processes and Systems
• Strony: 155--162

Twórcy

autor

Agata Krzemińska

• Poznań University of Economics, Poland

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Identyfikatory

DOI

DOI 10.5604/01.3001.0010.5732