Retailing as a Development Indicator of a Cross-Border City Region - Case Study of Szczecin in Poland

• Autorzy: Magdalena Karczewicz
• Języki publikacji: EN

Abstrakty

EN

Aim/purpose - The purpose of this study was to create the delimitation of Szczecin's regional retail functions impact range on both Polish and German borderlands. Design/methodology/approach - The aim of this study was achieved by: (a) a social study - carrying out a survey among 326 consumers (West-Pomeranian residents) (b) field research - conducting statistics of vehicle registration plate in five shopping malls in Szczecin and one in Schwedt (city in German borderland), which enabled the re-searcher to create maps of retail interactions and (c) spatial analysis - distribution of shops and shopping malls, inventory of facilities. Findings - The result of the study is a delimitation of three zones (on cross-border area) where Szczecin impact spans considering retail functions and shopping migrations. Research implications/limitations - Results may serve as a basis for determining trends in shopping migrations on researched area. The results of the survey, which give information about cross-border consumer behavior and directions of shopping migrations, constitute a contribution for practitioners. Originality/value/contribution - It is one of a few empirical studies on regional retail functions impact range in the cross-border region. (original abstract)

Słowa kluczowe

EN

Retail trade; Cross-border shopping; Border areas

PL

Handel detaliczny; Zakupy transgraniczne; Region przygraniczny

• Czasopismo: Journal of Economics & Management / University of Economics in Katowice
• Rocznik: 2018
• Numer: nr 34
• Strony: 81--102

Twórcy

autor

Magdalena Karczewicz

• Adam Mickiewicz University in Poznań, Poland

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Identyfikatory

DOI

10.22367/jem.2018.34.04