Nové trendy v marketingu vzdelávacích inštitúcií

• Autorzy: Eva Hvizdová , Viera Mokrišová

Warianty tytułu

New Trends in Marketing of educational institutions

• Języki publikacji: SK

Abstrakty

EN

These turbulent times require more demanding level of knowledge, which is reflected in the expected requirements for educational institutions. It is thus obvious that the decision on the choice of educational institution, field of study or programme is not a simple thing. These decisions should be viewed in the wider context of responding to the expectations of potential customers and the rapid progress in technology. Current and potential clients of educational institutions are technologically more advanced, they manage communication in cyberspace. Therefore the marketing activities have to move more rapidly into this space(original abstract)

Słowa kluczowe

EN

Education

PL

Edukacja

• Czasopismo: Nauka, Gospodarka, Społeczeństwo
• Rocznik: 2014
• Numer: nr 1 (8)
• Strony: 61--66

Twórcy

autor

Eva Hvizdová

• VŠ medzinárodného podnikania ISM Slovakia v Prešove

autor

Viera Mokrišová

• VŠ medzinárodného podnikania ISM Slovakia v Prešove

Bibliografia

• Duke, M. L., a T., Tucker, 2007. How to Develop a Marketing Plan for an Academic Library. Technical Services Quarterly, Volume 25, Issue 1, pp. 51 - 68. ISSN 1555-3337.
• Hvizdová, E., Mokrišová, V., Radvanská, K. 2014. Comparative analysis of ethics in marketing communication of higher education institutions. 1. vyd. Mainz : Logophon Verlag GmbH, 2014. 84 s. ISBN 978-3-936172-31-7.
• Kotler, P. 2006. Marketing podle Kotlera: Jak vytvářet a ovládnout nové trhy. Praha: Management Press, 2006. 256 s. ISBN 807261-010-4.
• Vaštíkova, M. 2008. Marketing služeb efektívne a moderne. Praha: Grada Pubpishing,2008. 232 s. ISBN 978-80- 247-2721-9.
• Vysekalová, J. a J. Mikeš. 2007. Reklama. Praha: Grada Publishing 2007. 184 s. ISBN 802-472-0019.