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2018 | Challenges for Companies and Consumers on International Market | 87--98
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Case Study on Marketing of a Local Firm a Network Approach

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Obecnie najistotniejszą siłą napędową węgierskiego regionalnego wzrostu i rozwoju gospodarczego jest współpraca konkurentów. Współpraca rywali pojawiła się jako nowe międzyregionalne zjawisko gospodarcze, które jest uważane za koopetycję.
Nowadays, the most relevant driving force of the Hungarian regional economic growth and development occurs the competitors' collaboration. The rivals' cooperation has appeared as a new interregional economic phenomenon that is regarded as coopetition. It implies a special and dynamic interplay among rivals in which competitors collaborate and compete with each other simultaneously within a framework of horizontal or vertical inter-firm relationship at same geographical unit so as to maximize their profit rates [Bradenburger, Nalebuff, 1996; Bengtsson, Kock, 1999; Mariani, 2007; Bengtsson, Kock, 2014; Czernek, Czakon, 2016; Gnyawali et al., 2016]. In general, by eliminating cost of transportation, higher profit could be realized year by year.(fragment of text)
  • University of Debrecen, Hungary
  • University of Debrecen, Hungary
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