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2018 | Challenges for Companies and Consumers on International Market | 87--98
Tytuł artykułu

Case Study on Marketing of a Local Firm a Network Approach

Warianty tytułu
Języki publikacji
EN
Abstrakty
Obecnie najistotniejszą siłą napędową węgierskiego regionalnego wzrostu i rozwoju gospodarczego jest współpraca konkurentów. Współpraca rywali pojawiła się jako nowe międzyregionalne zjawisko gospodarcze, które jest uważane za koopetycję.
EN
Nowadays, the most relevant driving force of the Hungarian regional economic growth and development occurs the competitors' collaboration. The rivals' cooperation has appeared as a new interregional economic phenomenon that is regarded as coopetition. It implies a special and dynamic interplay among rivals in which competitors collaborate and compete with each other simultaneously within a framework of horizontal or vertical inter-firm relationship at same geographical unit so as to maximize their profit rates [Bradenburger, Nalebuff, 1996; Bengtsson, Kock, 1999; Mariani, 2007; Bengtsson, Kock, 2014; Czernek, Czakon, 2016; Gnyawali et al., 2016]. In general, by eliminating cost of transportation, higher profit could be realized year by year.(fragment of text)
Twórcy
autor
  • University of Debrecen, Hungary
  • University of Debrecen, Hungary
Bibliografia
  • Bailey T.C., Gati ell A.C. (1995), Interactive spatial data analysis, Burt I till, Longman Scientific and Technical, London.
  • Barabäsi A.L. (2017), Network science, Cambridge University, Cambridge.
  • Bengtsson M., Kock S. (1999), Cooperation and competition in relationships between competitors in business network, "Journal of Business and Industrial Marketing", Vol. 14(3), pp. 178-194.
  • Bengtsson M., Kock S. (2014), Coopetition - quo vadis? Past accomplishments and future challenges,''Industrial Marketing Management", Vol. 43(2), pp. 180-188.
  • Bianconi G., Barabäsi L. (2001), Bose-Einstein condensation in complex networks, "Physical Review Letters", Vol. 86, pp. 5632-5635.
  • Bradenburger A.M., Nalebuff B.J. (1996), Co-opetidon, Doubleday Currency, New York.
  • Brailly J., Favre G., Chatellet J., Lazega E. (2016), Embeddeddness as a multilevel problem, "Social Networks", Vol. 44, pp. 319-333.
  • Breznitz D. (2009), Globalization, coopetition strategy and the role of the state in the creation of new high-technology industries [in:] Coopetition strategy, eds. D.B. Dagnino, E. Rocco, Routledge Press, London - New York, pp. 103-128.
  • Carfi D., Donato A. (2016), A critical analytic survey of an Asymmetric R&D Alliance in Pharmaceutical industry: Bi-parametric study case, "Journal of Mathematical Eco-nomics and Finance", Vol. I, pp. 21-57.
  • Choi P., Garcia R., Friedrich C. (2010), The drivers for collective horizontal coopetition, "International Journal of Strategic Business Alliances", Vol. 1, pp. 271-290.
  • Czakon W. (2009), Power asymmetries, flexibility' and the propensity to coopete: An empirical investigation of SMEs ' relationships with franchisors, "International Journal of Entrepreneurship and Small Business", Vol. 8(1), pp. 44-60.
  • Czakon W., Rogalski M. (2014), Coopetition typology revisited - a behavioral approach, "International Journal of Business Environment", Vol. 6(1), pp. 28-46.
  • Czernek K., Czakon W. (2016), Trust-building process in tourist coopetition: The case of a polish region, "Tourism Management", Vol. 52, pp. 380-394.
  • Gnyawali D.R., Madhavan R., He J., Bengtsson M. (2016), The competition-cooperation paradox in inter-firm relationships: A conceptual framework, "Industrial Marketing Management", Vol. 53, pp. 7-18.
  • Gnyawali D.R., Park B.J. (2011), Coopetition between giants: Collaboration with com-petitors for technological innovation, "Research Policy", Vo). 40, pp. 650-663.
  • Horvath, Gy. (2015), Spaces and places in Central and Eastern Europe: Historical trends and perspectives, Routledge, London.
  • Jona G. (2017), Roles of the coopetitive networks in the local business life, "Journal of Economics and Management, Vol. 1, pp. 26-41.
  • Jona G., Tóth T. (2017), Spatial effects and externalities of the rivals' network in Hungary, "Journal of Spatial and Organizational Dynamics", Vol. 3, 189-207.
  • Lao X., Zhang X,, Shen T., Skitmore M. (2016), Comparing China 's city transportation and economic network, "Cities", Vol. 53, pp. 43-50.
  • Lawson R., Guthrie J,, Cameron A., Fischer W.C. (2008), Creating value through coop-eration, "British Food Journal", Vol. 1, pp. 11-25.
  • Lyson T.A., Stevenson G.W., Welsh R. (2008), Food and a mid-level farm, MIT Press, Cambridge.
  • Mariani M.M. (2007), Coopetition as an emergent strategy, "International Studies of Management and Organization", Vol. 2, pp. 97-126.
  • Osarenkhoe A. (2010), A coopetition strategy "Business Strategy Series", Vol. 6, pp. 343-362.
  • Rusko R. (2011), Exploring the concept of coopetition, "Industrial Marketing Manage-ment", Vol. 40, pp. 311-320.
  • Sanou F.H., Le Roy F., Gnyawali D.R. (2015), How does centrality in coopetition networks matter? "British Journal of Management", Vol. 1, pp. 1-18.
  • Shukla R., Bhattacharyya S., Narayanan K. (2016), Firm size vis-a-vis industry size and innovation in a dominant firm-fringes oligopoly model, "Foreign Trade Review", Vol. I, pp. 13-25.
  • Teece D.J. (2016), Dynamic capabilities and entrepreneurial management in latge organizations: Toward a theory of the (entrepreneurial) firm, "European Economic Review", Vol. 86, pp. 202-216.
  • Ulph A.M., Folie G.M. (2016), Dominant firm models and resource depletion [in:] Microeconomic analysis, eds. D. Currie, D. Peel, W. Peters, Routledge, New York, pp. 77-107.
  • Yang K., Zhu J., Santoro M.D. (2016), Inter-firm managerial social ties and strategic alliances formation: A m ill tipiexity perspective, https://papers.ssrn.com/sol3/papers. cfm/abstractJd=2628979 (28.04.2018).
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
bwmeta1.element.ekon-element-000171562133

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