The Importance of Internal Communication for Management of an Organisation

• Autorzy: Marcin Jakubiec
• Języki publikacji: EN

Abstrakty

EN

The article concerns the role of internal communication for efficient management of an organisation. The author divided the article into two parts. The first part - theoretical - was based on critical analysis of literature on the examined topic. It relates to the meaning of organisational communication, myths and misconceptions occurring in this area, key factors of communication, functions of internal communication and exemplary strategies for communication improvement. The second part of the article - empirical - concerns the research realised in the selected organisation, representing an international financial group. The research was carried out with the use of a questionnaire survey and implemented the following goal: analysis and assessment of internal communication, especially factors creating communication and the effectiveness of tools of its realisation. The main topics of the research concerned: general analysis of internal communication in the analysed organisation, factors creating the process of internal communication, assessment of the effectiveness of communicative tools, factors determining the effectiveness of communication and a final analysis of internal communication. The article is finalised with the summary, emphasising the most important results of the research.(original abstract)

Słowa kluczowe

EN

Effective communication; Communication in organisation; Internal communication; Enterprise management

PL

Efektywne komunikowanie; Komunikowanie w przedsiębiorstwie; Komunikowanie wewnętrzne; Zarządzanie przedsiębiorstwem

• Czasopismo: Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
• Rocznik: 2019
• Numer: z. 134 Management in Industry and Services
• Strony: 47--62

Twórcy

autor

Marcin Jakubiec

• University of Bielsko-Biala

Bibliografia

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Identyfikatory

DOI

10.29119/1641-3466.2018.134.4