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Czasopismo
2018 | nr 6 tom 1 | 426--434
Tytuł artykułu

User Experience Research and Creating Value for the Customer

Warianty tytułu
Badania User Experience a tworzenie wartości dla klienta
Języki publikacji
EN
Abstrakty
Celem artykułu jest systematyzacja wiedzy w obszarze tworzenia wartości dla klienta za pomocą badań User Experience. W artykule wykorzystano literaturę, artykuły naukowe oraz wyniki istniejących badań dotyczących tytułowych zagadnień. Posłużono się metodą narracyjnego przeglądu literatury. W wyniku analizy wykazano, iż badania User Experience wpływają na tworzenie wartości dla klienta na dwa sposoby. Po pierwsze, zmniejszają one niefinansowe koszty dostępu do produktów i usług. Po drugie, zwiększają one wartość dla klienta, ponieważ ich wyniki pozwalają na tworzenie bardziej użytecznych, funkcjonalnych, intuicyjnych oraz przyjemnych w użyciu produktów i usług. (abstrakt oryginalny)
EN
The article was made to systematize knowledge about creating value for the customer through User Experience Research. It analyzes literature, scientific articles and results of existing research on the subject matter. The article uses the Narrative Literature Review Method. The results of the analysis show that User Experience Research contributes to creating value for the customers in two ways. Firstly, it reduces the non-fmancial costs of access to the tested products. Secondly, it increases the value for the customer because its results allow for the creation of more useful, functional, intuitive and pleasant products. (original abstract)
Czasopismo
Rocznik
Numer
Strony
426--434
Opis fizyczny
Twórcy
  • Szkoła Główna Handlowa w Warszawie
Bibliografia
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Typ dokumentu
Bibliografia
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Identyfikator YADDA
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