Business Model Canvas as a Tool of Manager 4.0

• Autorzy: Branislav Mičieta , Vladimíra Biňasová , Marta Kasajová , Honorata Howaniec

Warianty tytułu

Model Biznesowy Canvas jako narzędzie menedżera 4.0

• Języki publikacji: EN

Abstrakty

EN

The article deals with a BCM model that allows managers to outline the value creation process. In contrast to the business plan, this business model describes how to create and deliver value (product or service) to clients, as well as how to create demand, the network of customer-suppliers and how the company will earn money. The BCM model describes the basic principles of value creation by enterprises, their capture and delivery. In the first part of the article authors try to define of term of business model based on a literature review. The case study presented later shows how to use strategic analysis methods to determine the current state and build a complex business model. The results showed that the implementation of the proposed solution can help the company achieve its goal and further development. (original abstract)

Artykuł dotyczy modelu BCM, który umożliwia menedżerom zarysowanie procesu tworzenia wartości. W przeciwieństwie do biznesplanu ten model biznesowy opisuje, jak tworzyć i dostarczać klientom wartość (produkt lub usługę), a także jak tworzyć popyt, sieć klientów-dostawców i jak firma będzie zarabiać pieniądze. Model BCM opisuje podstawowe zasady tworzenia wartości przez przedsiębiorstwa, ich ujmowania i dostarczania. W pierwszej części artykułu autorzy starają się zdefiniować pojęcie modelu biznesowego na podstawie przeglądu literatury. Przedstawione później studium przypadku pokazuje, jak stosować metody analizy strategicznej do ustalenia aktualnego stanu i zbudowania złożonego modelu biznesowego. Wyniki pokazały, że wdrożenie proponowanego rozwiązania może pomóc firmie osiągnąć cel i dalszy rozwój. (abstrakt oryginalny)

Słowa kluczowe

EN

Business models; Modern manager; Strategic analysis

PL

Modele biznesowe; Menedżer przyszłości; Analiza strategiczna

• Czasopismo: Zeszyty Naukowe Wyższej Szkoły Humanitas. Zarządzanie
• Rocznik: 2020
• Numer: nr 1
• Strony: 51--64

Twórcy

autor

Branislav Mičieta

• University of Zilina, Slovakia

autor

Vladimíra Biňasová

• University of Zilina, Slovakia

autor

Marta Kasajová

• University of Zilina, Slovakia

autor

Honorata Howaniec

• University of Bielsko-Biała, Poland

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Identyfikatory

DOI

10.5604/01.3001.0014.1235