Koncepcja dojrzałości cyfrowej podmiotów rynku turystyki kulturowej

• Autorzy: Magdalena Kachniewska

Warianty tytułu

The Concept of Digital Maturity of Cultural Tourism Market Entities

• Języki publikacji: PL

Abstrakty

Pojęcie dojrzałości cyfrowej nie doczekało się jeszcze jednolitej definicji. Jeśli przyjąć, że termin ten określa adekwatną reakcję organizacji na zmiany zachodzące w otoczeniu cyfrowym, wdrażanie cyfrowych osiągnięć do procesów operacyjnych oraz rozwój kompetencji cyfrowych pracowników, to wydaje się możliwe i pożądane odniesienie tej definicji do podmiotów rynku turystyki kulturowej. Wymaga to operacjonalizacji definicji oraz sformułowania ram modelowych i narzędzi badawczych adekwatnych do charakteru działalności turystycznej. Zmiany zachodzące w obszarze kultury, interpretacji dziedzictwa i kreowania wartości dla turysty kulturowego coraz częściej oparte są na rozwiązaniach cyfrowych. Sprzyjają im rosnące zasoby danych (big data) i postulowana ich otwartość (open data), wpływające na dynamikę rozwoju narzędzi zarządzania regionami/atrakcjami turystyki kulturowej i kreowania doświadczeń turystycznych. Przedmiotem artykułu jest sformułowanie definicji i ram pomiaru dojrzałości cyfrowej podmiotów rynku turystycznego oraz wskazanie obszarów wpływu cyfryzacji na jego zrównoważony rozwój. Na podstawie systemowego przeglądu literatury i wywiadów z przedstawicielami organizacji rynku turystycznego, opracowano formularz samooceny dojrzałości cyfrowej, adekwatny do charakteru działalności turystycznej. (abstrakt oryginalny)

EN

The concept of digital maturity has not yet been uniformly defined. Assuming that digital maturity means the organization's adequate response to changes in the digital environment, as well as the implementation of digital achievements in operational and business processes, and the development of digital competences of employees, it seems not only possible, but even desirable, to apply this definition to entities on the cultural tourism market. However, this requires the operationalization of definitions and the formulation of model frameworks adequate to the nature of tourism market. Changes which take place in the area of culture, heritage interpretation and value creation for cultural tourists are increasingly based on digital solutions (including automation processes, Internet of Things and data analytics). They are favored by the growing data volume and open data postulates, which have a huge impact on the dynamics of cultural tourism management tools developments as well as creating new tourist experiences. The subject of the article is to formulate a definition and framework for measuring the digital maturity of tourism market entities and to indicate the areas of possible digitization impact on sustainable tourism development. Based on a systemic literature review and in-depth interviews with representatives of tourism market organizations, a digital maturity self- assessment form was developed, adequate to the needs and nature of tourism activity. (original abstract)

Słowa kluczowe

PL

Technologie cyfrowe; Umiejętności cyfrowe; Turystyka kulturowa; Rynek turystyczny

EN

Digital technologies; Digital competences; Cultural tourism; Tourism market

• Czasopismo: Turystyka Kulturowa
• Rocznik: 2023
• Numer: nr 3
• Strony: 7--42

Twórcy

autor

Magdalena Kachniewska

• Szkoła Główna Handlowa w Warszawie

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