Stuck in the middle : strategies for improving the market position of SMEs in tourism

• Autorzy: Klaus Weiermair , Christopher Kronenberg
• Języki publikacji: EN

Abstrakty

EN

Changed market conditions and increased competition have radically changed the structure, conditions and performance of the tourism industry. In today's fragmented tourism markets small and medium sized enterprises are increasingly forced to pursue strategies which position them away from the middle market. For SMEs differentiation and niche strategies become the only able strategic options. Porter's third strategy - cost leadership - in most cases cannot be achieved because of small enterprise-size, inadequate production output and insufficient financing. (original abstract)

Słowa kluczowe

EN

Small business; Porter's Value Chain; Tourism in economy

PL

Małe i średnie przedsiębiorstwa; Metoda łańcucha wartości M. Portera; Turystyka w gospodarce

• Czasopismo: The Poznań University of Economics Review
• Rocznik: 2004
• Tom: 4
• Numer: nr 1
• Strony: 103--112

Twórcy

autor

Klaus Weiermair

• University of Innsbruck, Austria

autor

Christopher Kronenberg

• University of Innsbruck, Austria

Bibliografia

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