Green Consumers in the COVID-19 Era: What Impacts on Their Consumption? An Exploratory Study of Moroccan Consumers

• Autorzy: Salwa Ladraa , Jalila Bouanani El Idrissi

Warianty tytułu

Zieloni konsumenci w erze COVID-19: Co wpływa na ich konsumpcję? Eksplanacyjne badanie marokańskich konsumentów

• Języki publikacji: EN

Abstrakty

EN

Climate change and the current major preoccupation with preserving one's health and body have largely contributed to changing consumer behaviour, which has helped to promote responsible consumption. This consumption has also been influenced by the COVID-19 crisis, which has not only troubled the balance of the economic spheres but has also changed the approach of the green consumption. The objective of this article is to explore the impact of the COVID-19 crisis on the consumption of the Moroccan green consumer through a qualitative study. The study analyses the behaviour of 21 consumers.(original abstract)

Zmiany klimatyczne oraz współczesna wielka troska o ochronę zdrowia i ciała znacznie przyczyniły się do zmiany zachowania konsumentów, co pomogło promować odpowiedzialną konsumpcję. Na taką konsumpcję wywarł również wpływ kryzys związany z pandemią COVID-19, który nie tylko zakłócił równowagę w sferze gospodarczej ale również zmienił podejście do zielonej konsumpcji. Artykuł ma na celu zbadanie wpływu kryzysu wywołanego pandemią COVID-19 na konsumpcję marokańskiego zielonego konsumenta przy zastosowaniu badania jakościowego analizującego zachowania 21respondentów.(abstrakt oryginalny)

Słowa kluczowe

EN

Consumer behaviour; Sustainable consumption; COVID-19; Consumer awareness

PL

Zachowania konsumenta; Konsumpcja zrównoważona; COVID-19; Świadomość konsumenta

• Czasopismo: Myśl Ekonomiczna i Polityczna
• Rocznik: 2022
• Numer: nr 2 (73)
• Strony: 9--21

Twórcy

autor

Salwa Ladraa

• Salé Moha- med V University, Rabat, Morocco

autor

Jalila Bouanani El Idrissi

• Hassan I University, Settat, Morroco

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Identyfikatory

DOI

10.26399/meip.2(73).2022.08/s.ladraa/j.bouanani-el-idrissi