Use of Elements of Semiotic Language in Tourism Marketing

• Autorzy: Michal Kolcun , Sebastian Kot , Iwona Grabara
• Języki publikacji: EN

Abstrakty

EN

Tourism marketing has developed a semiotic tourism language to promote and introduce touristic destinations, a language that is sometimes even called touristic language, and which uses signs and images to define destinations or describe the expectations that we may have in various touristic locations. The correct use of the signs and the markers by the tourism industry may represent the difference between a dreamlike holiday and a touristic nightmare, when there's no account of regional characteristics, social or cultural, of the chosen target segment. (original abstract)

Słowa kluczowe

EN

Tourism marketing; Tourism; Marketing; Communication

PL

Marketing turystyczny; Turystyka; Marketing; Komunikowanie

• Czasopismo: International Letters of Social and Humanistic Sciences (ILSHS)
• Rocznik: 2014
• Tom: 15 (1)
• Strony: 1--6

Twórcy

autor

Michal Kolcun

• Technical University of Košice, Slovakia

autor

Sebastian Kot

• Częstochowa University of Technology

autor

Iwona Grabara

• Czestochowa University of Technology

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