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20 (2021) | nr 2 | 5--12
Tytuł artykułu

Dysfunctional Customer Behavior - a Review of Research Findings

Warianty tytułu
Dysfunkcyjne zachowania klientów - przegląd wyników badań
Języki publikacji
EN
Abstrakty
EN
Market changes in consumer behavior can take a desirable, positive form and be accepted by other market participants, or they can be contrary to accepted social norms. According to Fullerton and Punj [1998] such behavior is the great paradox of modern consumer culture. Dysfunctional consumer behavior has become an inherent part of modern consumer behavior. The purpose of this paper is to review the results of research on dysfunctional consumer behavior based on selected scientific publications. The presentation of research topics and results will be made in two separate parts. The first part concerns the dysfunctional behaviors of customers, i.e. the way they are presented in the literature and the factors determining such behavior. The second part includes a review of research results concerning the broadly understood consequences of dysfunctional customer behavior. (original abstract)
Zmiany zachodzące na rynku w zachowaniach konsumentów mogą przybierać postać pożądaną, pozytywną i być akceptowane przez innych uczestników rynku, a także zmian będących w sprzeczności z przyjęty-mi normami. Według Fullerton i Punj [1998] takie zachowania to wielki paradoks współczesnej kultury konsumpcyjnej. Dysfunkcyjne zachowania konsumentów stały się nieodłącznym elementem współczesnych zachowań konsumpcyjnych. Celem artykułu jest przegląd wyników badań dotyczących dysfunkcyjnych zachowań klientów na podstawie wybranych publikacji naukowych. Prezentacja kierunków i wyników badań będzie przedstawiona w dwóch odrębnych częściach. Pierwsza z nich dotyczy zachowań dysfunkcyjnych klientów tzn. sposobu ujmowania ich w literaturze przedmiotu oraz czynników determinujących takie za-chowanie. Druga cześć zawiera przegląd wyników badań dotyczących szeroko rozumianych konsekwencji dysfunkcyjnych zachowań klientów. (abstrakt oryginalny)
Rocznik
Numer
Strony
5--12
Opis fizyczny
Twórcy
  • University of Szczecin, Poland
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Typ dokumentu
Bibliografia
Identyfikator YADDA
bwmeta1.element.ekon-element-000171637631

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