Źródła przewagi konkurencyjnej w świetle teorii zasobowej firmy - międzynarodowa analiza porównawcza

• Autorzy: Krzysztof Fonfara , Robert Szczepański

Warianty tytułu

Sources of Competitive Advantage in the Light of Resource Theory of a Company - International Comparative Analysis

• Języki publikacji: PL

Abstrakty

Autorzy bazując na wynikach badań przeprowadzonych w ramach międzynarodowego projektu badawczego, przeprowadzili próbę identyfikacji związków zachodzących między wybranym typem strategii realizowanej przez przedsiębiorstwo a jego wynikami w kontekście teorii zasobowej firmy. (fragment tekstu)

EN

Questions concerning determinants of market success of a company are the main dilemma both from a theoretical and practical point of view. Apart from the environment which influences a company's operations , the internal conditions in a firm are also of key importance. Relying on their resources and strategies applied, enterprises aim to gain competitive advantage the achievement of which guarantees market success. This article is an attempt to identify the relations between the chosen type of strategy and the results achieved by enterprises as compared with their competitors. At the same time particular attention is paid to the role of resources in gaining competitive advantage. Moreover, the authors make an attempt to define which of these resources are most significant for the final success. The article differentiates several types of strategies and divides the resources into traditional and network resources. The considerations are based on the results of studies conducted under International Research Project the participants of which were 5638 firms from 14 countries of Europe, Asia, Australia and Oceania as well as South America. Conclusions indicate that there exist certain tendencies in the behaviour of enterprises on international markets. Generally, companies using more expansive strategies of development obtain better results whereas resources of network character along with traditional ones play a more and more important role in gaining competitive advantage. (original abstract)

Słowa kluczowe

PL

Strategia przedsiębiorstwa; Przewaga konkurencyjna; Zasoby przedsiębiorstwa; Zarządzanie zasobami przedsiębiorstwa; Sukces przedsiębiorstwa; Badania ankietowe; Analiza porównawcza przedsiębiorstw

EN

Corporation strategies; Competitive advantage; Enterprise resources; Enterprise Resource Planning (ERP); Success of the company; Questionnaire survey; Comparative analysis of enterprise

• Czasopismo: Zeszyty Naukowe / Akademia Ekonomiczna w Poznaniu
• Rocznik: 2006
• Numer: nr 66
• Strony: 7--18

Twórcy

autor

Krzysztof Fonfara

autor

Robert Szczepański

Bibliografia

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