Consumer Awareness Toward Green Marketing

• Autorzy: Saini Ramandeep , Indu Bala
• Języki publikacji: EN

Abstrakty

EN

Green marketing means to deliver the products that are presumed to be environmentally safe. The concept of green marketing is not so easy to apply in real life. There are different names of green marketing such as environmental, ecological and sustainable marketing. In today's competitive environment, the concept of green marketing is very popular. Industries are developing and harming the environment with harmful products, increasing pollution, which have increased acid rain, hence generating the need for green marketing. In India customers are well educated and they are willing to pay extra money for the product which is environment safe.(fragment of text)

Słowa kluczowe

EN

Marketing; Ecology; Sustainable development; Ecological product; Consumer awareness

PL

Marketing; Ekologia; Rozwój zrównoważony; Produkty ekologiczne; Świadomość konsumenta

• Czasopismo: Scientific Publications / University of Economics in Katowice
• Rocznik: 2020
• Tom: Consumer Rights Protection : Threats and Opportunities for Enhancing Consumer Awareness
• Strony: 15--22

Twórcy

autor

Saini Ramandeep

• Chandigarh Group of Colleges, Landran, Punjab, India

autor

Indu Bala

• Punjab Technical University, Kapurthala, India

Bibliografia

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