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The main aim of this paper, within a conceptual approach, is to show the possible relationship between entrepreneurship, especially entrepreneurial orientation, and sustainability. The entrepreneurial orientation of companies (measured by their innovativeness, proactiveness, risk-taking, autonomy and competitive aggressiveness) and sustainable development are not mutually exclusive. Entrepreneurial orientation is more a particular way of acting whereas sustainability is a set of postulates and aims. Thus, in order for a favourable relationship to exist between the two, implementing the pro-social and pro-ecological postulates of sustainability must provide measurable benefits for a company and must be incorporated into a company's strategy. (original abstract)
Czasopismo
Rocznik
Tom
Numer
Strony
5--16
Opis fizyczny
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autor
- Poznań University of Economics, Poland
Bibliografia
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Typ dokumentu
Bibliografia
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