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Abstrakty
In this contribution psychological appeals of TV advertisement spots of Kofola were evaluated. Into the consideration four ad spots were taken: "Nude beach", "Simply, she is not made from sugar", "Love is no science" and "Right Slovak Christmas with Kofola". Individual appeals were evaluated using data gathered from questionnaire survey made in the select district. In generally, respondents perceive commercials positively, there are just some differences between opinions of men and women as well as between young and older people. (original abstract)
Rocznik
Numer
Strony
5--19
Opis fizyczny
Twórcy
autor
- Slovak Agricultural University in Nitra
autor
- Slovak Agricultural University in Nitra
autor
- Slovak Agricultural University in Nitra
Bibliografia
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- www.firma.kofola.sk.
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- 1st CLASS AGENCY. Kofola s novým vianočným prasiatkom. [online] Publikované: 09. 11. 2010 [citované: 10. 02. 2011] Dostupné z: <http://strategie.hnonline.sk/sk/sedy/spravy/reklama/kofola-s-novymvianocnym-prasiatkom.html>.
Typ dokumentu
Bibliografia
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