Passion and Compassion as Strategy Drivers for Sustainable Value Creation: an Ordonomic Perspective on Social and Ecological entrepreneurship

• Autorzy: Marcus Beckmann , Ingo Pies , Alexandra von Winning

Warianty tytułu

Pasja i współczucie jako strategiczne siły napędzające zrównoważoną kreację wartości: ordonomiczne ujęcie społecznej i ekologicznej przedsiębiorczości

• Języki publikacji: EN

Abstrakty

EN

Passion - in the sense of fervent commitment to action - and compassion - understood as sensitive openness for social and ecological concerns - are not a sure formula for business success. Whether social or ecological entrepreneurs, who find themselves under pressure from market competition, experience advantages or disadvantages, depends crucially on the level at which passion and compassion are brought into play. Competitive advantages are possible if entrepreneurial innovators engage in rule-finding discourses and in rule-setting processes that aim at setting free a previously neglected potential for value creation. To illustrate, this article makes use of a case study in order to elucidate the ordonomic 4-box-matrix, which is a valuable orientation tool for strategic management.(original abstract)

Pasja - w sensie płomiennego zapału do działania - oraz współczucie - rozumiane jako wrażliwość i otwartość na problemy społeczne i ekologiczne - nie stanowią pewnej formuły na sukces w biznesie. To, czy społeczni lub ekologiczni przedsiębiorcy, znajdujący się pod presją konkurencji rynkowej, odnoszą korzyści czy też doświadczają niekorzyści, zależy w przeważającej mierze od poziomu, gdzie w grę wchodzą pasja i współczucie. Przewagi konkurencyjne są możliwe, o ile przedsiębiorczy innowatorzy zaangażują się w procesy poszukiwania i ustanawiania zasad ukierunkowanych na uwolnienie lekceważonego wcześniej potencjału kreowania wartości. Aby zilustrować tę problematykę, w niniejszym artykule przedstawiono studium przypadku w celu wyjaśnienia ordonomicznego modelu czteroelementowej macierzy, stanowiącej cenne orientacyjne narzędzie dla zarządzania strategicznego.(abstrakt oryginalny)

Słowa kluczowe

EN

Social entrepreneurship; Creating company's value; Stakeholders; Sustainable development; Strategic management

PL

Przedsiębiorczość społeczna; Kreowanie wartości przedsiębiorstwa; Interesariusze; Rozwój zrównoważony; Zarządzanie strategiczne

• Czasopismo: Economic and Environmental Studies
• Rocznik: 2012
• Numer: nr 3
• Strony: 191--221

Twórcy

autor

Marcus Beckmann

• University Erlangen-Nürnberg, Germany

autor

Ingo Pies

• Martin-Luther-University Halle-Wittenberg, Germany

autor

Alexandra von Winning

• Martin-Luther-University Halle-Wittenberg, Germany; Cairo, Egypt

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